Here, they’re telling you that “Early detection of Cancer saves lives”. True, but we do that through recognised screening programmes and not through “case finding”.1
Vista Health Full Body MRI Scan advert, published on Facebook (source; original)
Needless to say, the above has been reported to the ASA.
McCartney M, Fell G, Finnikin S, Hunt H, McHugh M, Gray M. Why ‘case finding’ is bad science. J R Soc Med. 2020 Feb;113(2):54–8. ↩︎
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